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Research papers

Desk research

The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of...

Catalogue: Consumer Market Research Handbook
Author: Nigel Newson-Smith
August 1, 1986
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Citation

Newson-Smith, N. (1986a, August 01). Desk research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/desk-research